We are not selling a product.
We are selling a flavor. We intend to evoke an emotion when you savor our products. We intend to take you to places with a bite into our products.
The products are a mere carrier of the flavors.
The colors: We eat with our eyes as much as with our mouth. The colors that are presented to you compliments the gastronomical experience. They together with the taste play a part in your experience. The hues are a prelude to what is to come and the prelude is just as important as the main act.
The scent; our products are individually packaged not just for good keeping. They serve as a protective membrane from any external influences that may interfere with it's original intended flavor. The materials that were selected were given considerable thoughts for their properties.
The foil wrapping ensures that the volatile scents are shielded from the damaging sunlight.
Each package are hermetically sealed and placed within it an oxygen absorber ensures that the textures of our products remains the way they are in our kitchen and in your hands too.
Packaging
The gift wrapping will be primarily influenced by Origata.
Origata. 折形. Traditionally, when a visitor to a Japanese home was preparing to leave, it was custom for the family to present some nice sweets in a package of neatly wrapped paper. The practice of so called origata, or – a bit longer – carefully wrapping gifts in decorative paper, is actually an ancient habit that dates back several hundreds of years and has been perfected to quite a level since then.
Customized gift wrapping includes personalized paper folding, various ropes and knots to compliment the wrapping. For perishable products, ice packs will also be provided.
Artist Platform Program (APP)
Every year, a selected artist will be featured in our wrapping paper. The artist will have to design motiffs/ designs/ etc... with relevance to our collection.
The artist's signature and logo will be featured in our gift wrapping and carriers. For instance, if PRINTS is selected for our 2011 APP, a collaboration title would be coined for the year. E.g. MICHAEL LIU DOT COM x P R I N T S '11.
Upon confirmation, the APP awardee will have our collaboration title printed on
michael liu dot com annual Lookbook
Annual wrapping paper
Annual carriers
circulated in our annual 'look-book'
have our coined collaboration title printed on our carriers, wrapping paper, website banner,
After sales care
All products are enclosed with storage and serving advises for optimal tasting.
Products
Mainly classified into two categories: short or long shelf life range
Short shelf life range
Fresh cakes, Mignardises, Puddings, Macarons, Truffles etc...
Long shelf life products
Sables, spreads, etc...